Pantone has announced the color of the new year

Viva Magenta, a source of inspiration for our designers

Viva Magenta (18-1750) has been named the color of the year 2023. The color descends from the red family and is inspired by the red of cochineal, one of the most natural, precious and strong pigments known. Colorists describe the color as powerful, fearless, exuberant, celebratory and optimistic.

For our designers, the Viva Magenta is a great source of inspiration. Especially in the world of sun protection, if used thoughtfully, it has the potential to complement and to make a bold statement. They therefore immediately started the search for matching colors, the Viva Magenta as the base color and the Viva Magenta as the design color.

Follow this creative quest and be surprised in 2023 by materials in which Viva Magenta plays the leading role!